Copy

An AI tell-list checker points at paragraphs that were assembled.

The tell-list is not a fingerprint. It is a list of habits that appear when text is produced by pattern rather than by someone deciding what to say, and habits are fixable in a way that authorship is not.

What a tell-list actually contains

The entries are phrases and shapes rather than crimes: stock transitions that announce a point instead of making one, verbs inflated to sound consequential, everything operating within a landscape of something, the symmetrical three-item list that fits any subject.

Add the punctuation habits. Em dashes used as glue between half-thoughts. Colons introducing a list that could have been a sentence. Sentence openers repeating within a paragraph because each was generated from the same template.

The checker counts these per draft and reports density. One occurrence is nothing; a cluster in every paragraph is a signal that the section needs rewriting rather than patching.

What it can and cannot tell you

It cannot tell you who wrote the text. Plenty of people write in these registers, especially when writing to a formula: agency boilerplate, technical documentation, SEO copy that was templated long before generative models existed.

It also cannot tell you whether the text is good. A draft can be free of every tell and still be wrong, dull or unsourced, and a draft heavy with them can still be accurate.

What it can tell you is where to spend editorial attention. A paragraph with four stock phrases is usually a paragraph with no specific content, and that is a diagnosis you can act on.

The measured signals beyond the phrase list

Density of listed phrases is the headline number, but the neighbouring checks matter more for editing.

  • Hedging: claims wrapped in may, could, often, arguably, which collectively say nothing.
  • Overclaims: absolute and superlative language with no evidence, the mirror failure of hedging.
  • Sentence-length variance: prose where every sentence runs twenty to twenty-five words has flat rhythm.
  • Repetition: the same phrase returning within a few paragraphs, usually with a synonym swapped.
  • Openers: too many sentences starting the same way, which reads as generated even when it is not.
  • Structure: a long piece with no headings at all, or headings that restate the title.

Editing beats purging

The wrong response is a find-and-replace against the phrase list. Removing delve does not produce a sentence with a point; it produces a sentence with a hole where a verb was.

The right response is to ask what the paragraph claims and write that. Most tell-list paragraphs dissolve at this stage because they were assembling context rather than making an assertion, and an assertion is shorter.

Keep the specifics. A sentence with a number, a name or a consequence in it is almost never on the list, because those words come from the world rather than from the distribution.

Build a house list on top

Every brand has its own tells. Phrases that were fresh two years ago, a signature construction everybody on the team overuses, a competitor's vocabulary that keeps creeping in.

A house list is worth maintaining because the published list is generic by design. Add your entries with the same discipline: a phrase, an example of the better version, and a note on when the phrase is legitimate.

Review it twice a year. Lists grow and rules that once caught something useful start flagging standard industry vocabulary.

Where it fits in a publishing workflow

Run the check on the first draft to see what the draft is doing, then again after editing. The second number is the one that matters, because a draft that started dense and ended clean is a draft someone worked on.

Do not gate publications on the tell-list alone. Gate on unsourced claims and factual risk; treat style density as an editorial note, since the acceptable register varies by format.

Pair it with a named reader for anything published under a company's name. The numbers narrow the reading; they do not replace it.

What this covers

  • Listed phrases

    Stock transitions and inflated verbs counted per draft, not per paragraph.

  • Hedging and overclaiming

    Both failure directions measured, since they trade against each other.

  • Rhythm

    Sentence-length variance shows where prose has flattened out.

  • Repetition and openers

    Repeated phrasing and identical sentence starts flagged by paragraph.

  • House entries

    Your own banned phrases sit alongside the published list.

Questions this page usually raises

Does the checker detect AI authorship?
No, and it should not be used that way. It measures habits in the writing. Humans write in these registers too, especially when following templates.
Is a clean result proof the text was written by a person?
No. Editing removes tells quickly, and a careful writer can produce text that never trips a list. Use the result to guide editing, not to make accusations.
What density should we aim for?
Treat any cluster inside a single paragraph as a rewrite signal. A whole draft with a handful of occurrences across sections is usually fine.
Why flag em dashes?
Because they are used as connective tissue when a writer has not decided how two ideas relate. A well-placed one is fine; five in a paragraph is a structure problem.
Does checking copy require uploading it?
No. The text stays in your browser while the rules run, which matters for unpublished pricing, client work and anything under embargo.

AI tell-list checker

Run the checks, then decide who has to sign it.

The automated pass is free, needs no account and uploads nothing. Escalate to a named reviewer only where being wrong is expensive.