Duplicate phrasing is the tell a spreadsheet hides
Each row reads fine on its own. The problem is that across the export, the same opening sentence appears ninety times with a different product name in the middle, and nobody notices because nobody reads four hundred rows in order.
Every row is reduced to its overlapping four-word sequences and compared pairwise with the rows before it. Two rows sharing 80% or more of those sequences are reported as a near-duplicate pair, with the percentage and both row numbers, so the fix is a rewrite rather than a re-read.